Strategy - Innovation

Innovation Services

-Technology Commercialization-

Cogentic's roots are in assisting companies productize their innovation. Cogentic helps our clients develop a clear commercialization strategy and a precise execution/operating plan. We also help clients understand their intellectual property position and make educated choices as to how and when to protect that intellectual property as well as monetize their intellectual property through licensing arrangements.

Service Offering	Cogentic Value	Client Benefit
Technology Commercialization Strategy Development	• Intimate TMT Industry Knowledge • Deep Strategic Planning Experience • Robust Research Capability	• Know Market/Opportunity Size • Know Competitive Benchmarks • Supports Internal Investment Decisions
Operating Plan Development	• Strong Experience in Strategy Planning and Operating Roles • Broad Operational Strategy Consulting Experience in TMT	• Quantify Staffing Levels over Time • Quantify Marketing/R&D Outlays • Quantify Capital Needs over Time
Intellectual Property Protection & Licensing Strategy	• Strong knowledge of legal context • Deep TMT Industry Knowledge • Strong Experience in Structuring IP Licensing Agreements	• Clarify Competitive Differentiation • New Potential Revenue Stream • Protection Against Competitive Threats
Intellectual Property Valuation	• Intimate TMT Industry Knowledge • Deep Technical Knowledge • Insight into Licensing Environment	• Capital Raise/M&A Timing Decision • Clarify Valuation Leverage Points • Position of Strength with Investor
Intellectual Property Licensing Support (Engage Potential Licensees and Establish Agreements)	• Deep Industry Contacts Throughout TMT Supply Chain • Strong Experience in Structuring IP Licensing Agreements	• New High Profit Revenue Stream • Cross-Licensing Competitive Leverage • Establish “Stickiness” in Market

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